Privacy Notice
Effective date: 27 May 2026
Amplius Partners Ltd is committed to protecting personal information and being transparent about how we use it. This Privacy Notice explains how we collect, use, store and share personal information when you visit our website, contact us, work with us, attend one of our programmes, or otherwise interact with us.
This notice applies to personal information processed by Amplius Partners Ltd in connection with our website, enquiries, marketing, client relationships, proposals, bookings, training programmes, consulting work, workshops, delegate administration, participant feedback, reports and related business activities.
This Privacy Notice does not form part of any contract with you.
1. Who we are
Amplius Partners Ltd is a professional services business providing negotiation training, consulting, workshops and related services.
For the purposes of applicable data protection law, Amplius Partners Ltd is the controller of the personal information described in this notice, unless we tell you otherwise.
Contact details
Amplius Partners Ltd
11 Flamingo Court
81 Crampton St
Elephant and Castle
London
SE17 3BF
United Kingdom
Email: info@AmpliusPartners.com
Telephone: +44 (0)333 772 0273
Privacy contact: Charlie White
Email: info@AmpliusPartners.com
2. Data protection laws we comply with
We process personal information in accordance with applicable data protection and privacy laws, including the UK General Data Protection Regulation, the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations 2003.
Where we process personal information relating to individuals outside the United Kingdom, including individuals in the European Economic Area, additional local data protection rules may also apply.
3. Personal information we collect
The personal information we collect depends on your relationship with us and how you interact with us.
Website visitors
When you visit our website, we may collect:
IP address;
browser type and version;
device information;
operating system;
referring website or source;
pages viewed;
links clicked;
approximate location derived from technical information;
date, time and duration of visits;
cookie and analytics information, where applicable.
People who contact us
When you contact us through our website, by email, by phone, through LinkedIn or otherwise, we may collect:
name;
business email address;
phone number;
job title;
organisation;
country or region;
message content;
any other information you choose to provide.
Clients, prospective clients and business contacts
When we discuss, propose, sell or deliver services, we may collect:
name;
business contact details;
job title and role;
employer or organisation;
correspondence and meeting notes;
proposal, booking and contractual information;
purchasing, invoicing and payment information;
records of services requested or delivered;
relationship management notes;
preferences, feedback and business requirements.
Workshop delegates and programme participants
Where we deliver training, consulting, workshops or related services, we may collect information about participants, including:
name;
business contact details;
job title and organisation;
attendance information;
dietary, accessibility or logistical requirements, where provided;
responses to questionnaires, surveys, exercises or workshop materials;
negotiation case inputs and outputs;
assessment, feedback or report data generated as part of a programme;
comments, reflections or feedback provided during or after a programme.
We ask clients and participants not to provide unnecessary sensitive personal information unless it is genuinely required for the relevant service, accessibility, dietary, safety or legal reason.
Suppliers, contractors and professional contacts
We may collect:
name;
business contact details;
role and organisation;
payment and invoicing details;
correspondence;
contractual and service delivery information.
4. How we collect personal information
We collect personal information in several ways, including:
directly from you when you contact us, complete a form, attend a programme or communicate with us;
from your employer, organisation or a client who asks us to provide services;
from colleagues, delegates, referral partners or professional contacts;
from publicly available business sources such as company websites, Companies House, LinkedIn or professional directories;
automatically through our website and cookies, where applicable;
from service providers who help us operate our website, systems and business processes.
5. How and why we use personal information
We only use personal information where we have a lawful basis to do so. The main lawful bases we rely on are:
Contract: where processing is necessary to enter into or perform a contract;
Legitimate interests: where processing is necessary for our business interests or those of a third party, provided those interests are not overridden by your rights and freedoms;
Legal obligation: where processing is necessary to comply with the law;
Consent: where we rely on your specific consent, for example for certain marketing or non-essential cookies.
Purposes and lawful bases
We use personal information for the following purposes:
Responding to enquiries
We use contact details, message content and business information to respond to enquiries. Our lawful basis is legitimate interests and, where relevant, taking steps prior to entering into a contract.
Managing client relationships
We use business contact details, correspondence, meeting notes and service history to manage our relationships with clients. Our lawful basis is contract and legitimate interests.
Preparing proposals and bookings
We use contact details, organisation details, requirements, pricing and booking information to prepare proposals and manage bookings. Our lawful basis is contract and legitimate interests.
Delivering training, workshops and consulting
We use participant details, attendance data, workshop materials, case outputs, feedback and report data to deliver our services. Our lawful basis is contract and legitimate interests.
Creating feedback, reports or programme outputs
We use participant inputs, exercise outputs, performance or feedback data and generated report content to create programme outputs. Our lawful basis is contract and legitimate interests.
Managing events and logistics
We use attendance details, dietary, accessibility or travel-related requirements to manage programme logistics. Our lawful basis is contract, legitimate interests and, where relevant, legal obligation.
Invoicing, accounting and financial administration
We use billing details, payment records, purchase orders and finance correspondence to manage invoicing, accounting and financial administration. Our lawful basis is contract, legal obligation and legitimate interests.
Improving our services
We use feedback, programme outcomes, client requirements and usage patterns to improve our services. Our lawful basis is legitimate interests.
Marketing to business contacts
We use business contact details, role, organisation, interaction history and preferences to send relevant business communications. Our lawful basis is legitimate interests and, where required, consent.
Sending newsletters or opted-in communications
We use name, email address and preferences to send newsletters or other opted-in communications. Our lawful basis is consent and, where applicable, legitimate interests.
Website analytics and improvement
We use technical data, usage data and cookie data to improve our website and understand how it is used. Our lawful basis is consent where required and legitimate interests for essential or aggregated operational analytics.
Protecting our business and legal rights
We use correspondence, contracts, records of dealings, technical data and security data to protect our business and legal rights. Our lawful basis is legitimate interests and legal obligation.
Complying with legal and regulatory duties
We use records required by law, tax, accounting, company or data protection obligations to comply with legal and regulatory duties. Our lawful basis is legal obligation.
6. Legitimate interests
Where we rely on legitimate interests, our interests may include:
running and developing our business;
responding to business enquiries;
managing relationships with clients, prospective clients and partners;
delivering and improving our services;
maintaining accurate business records;
promoting our services to relevant business contacts;
protecting our legal rights and commercial interests;
securing our website, systems and data;
measuring the effectiveness of our website, marketing and services.
Where required, we balance these interests against your rights, freedoms and reasonable expectations.
7. Marketing communications
We may contact business contacts with relevant information about our services, events, insights or updates where we believe there is a legitimate business reason to do so.
You can opt out of marketing communications at any time by using the unsubscribe option in our emails, where available, or by contacting us at info@AmpliusPartners.com.
Where we rely on your consent for marketing, you may withdraw that consent at any time.
We do not sell personal information to third parties for their own marketing purposes.
8. Cookies and similar technologies
Our website may use cookies and similar technologies. These technologies can include cookies, pixels, tags, scripts, local storage and other tools that store information on, or access information from, a user’s device.
Cookies are small text files placed on your device when you visit a website. Some cookies are necessary for the website to work. Others may help us understand how visitors use the website, remember preferences, measure performance or support marketing activity.
We will provide clear information about the cookies and similar technologies we use, including what they do and why they are used. Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.
We may use the following categories of cookies and similar technologies:
Strictly necessary cookies
These are required for the website to function properly and cannot usually be switched off. They may support functions such as security, page navigation, form submission, load balancing and remembering cookie preferences.
Functional cookies
These allow the website to remember choices you make, such as preferences or settings, where applicable.
Analytics and performance cookies
These help us understand how visitors use our website, including which pages are visited, how long visitors stay, how they arrive at the site and how the website performs. This helps us improve the website and user experience.
Marketing or targeting cookies
We will only use marketing or targeting cookies, pixels or similar technologies where they are actually deployed on our website and where permitted by law. These technologies may be used to understand engagement with our content, measure campaigns or support more relevant marketing.
Managing cookies
You can manage cookies through your browser settings and, where available, through any cookie preference tool on our website. If you disable certain cookies, parts of the website may not work as intended.
We will keep our use of cookies and similar technologies under review and will update this notice if our use of cookies changes materially.
9. Who we share personal information with
We may share personal information where necessary with:
employees, directors, consultants and contractors who need access for legitimate business purposes;
clients or your employer, where we are delivering services to or through them;
trainers, facilitators, coaches or delivery partners involved in providing services;
website hosting, IT, email, cloud storage and software providers;
CRM, marketing, analytics, booking, survey or administration providers;
finance, accounting, banking and payment service providers;
professional advisers, including accountants, lawyers and insurers;
regulators, public authorities, law enforcement bodies or courts where required;
buyers, investors or potential buyers in connection with a business sale, restructuring, merger or investment process.
We require service providers who process personal information for us to use it only for appropriate business purposes and to protect it in accordance with applicable data protection requirements.
10. International transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we take steps designed to ensure that appropriate safeguards are in place.
These safeguards may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission Standard Contractual Clauses, or other lawful transfer mechanisms recognised under applicable data protection law.
11. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this notice, including for legal, accounting, tax, reporting, contractual and legitimate business purposes.
Our retention periods vary depending on the type of information and the reason we hold it. As a guide:
Website enquiry records
Up to 3 years after last meaningful contact, unless a client relationship begins.
Client and project records
Up to 10 years after the end of the relevant client relationship or project.
Proposals and sales correspondence
Up to 10 years where relevant to a client relationship or potential legal/commercial record. A shorter period may apply where no relationship develops.
Workshop delegate and participant records
For the duration of the programme and then for a period reasonably required for reporting, support, quality assurance, client relationship management and legal/commercial record keeping.
Feedback, reports and programme outputs
Up to 10 years after the relevant programme or client relationship, unless a shorter or longer period is agreed or required.
Finance, invoicing and accounting records
Usually up to 7 years, or up to 10 years where needed for client, contractual, tax or legal reasons.
Marketing records
Until you unsubscribe, object, or we decide the contact is no longer relevant or engaged.
Supplier and contractor records
Up to 10 years after the end of the relationship.
Cookie and analytics data
In accordance with the relevant cookie settings, analytics tools and legal requirements.
We may retain limited records for longer where necessary to establish, exercise or defend legal claims, comply with legal obligations, resolve disputes or protect our business.
12. How we protect personal information
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
access controls;
secure cloud systems;
password protection and authentication controls;
staff confidentiality obligations;
careful selection of service providers;
internal processes for handling personal information;
appropriate data backup and business continuity practices.
No method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security, but we take reasonable steps to protect personal information.
13. Your rights
Depending on the circumstances, you may have the following rights under data protection law:
the right to be informed about how your personal information is used;
the right of access to your personal information;
the right to have inaccurate personal information corrected;
the right to have personal information erased in certain circumstances;
the right to restrict processing in certain circumstances;
the right to object to processing in certain circumstances;
the right to data portability in certain circumstances;
the right to withdraw consent where processing is based on consent;
the right not to be subject to certain solely automated decisions with legal or similarly significant effects.
These rights are not absolute and may not apply in every case.
To exercise your rights, please contact us at info@AmpliusPartners.com. We may need to verify your identity before responding.
14. Complaints
If you have a concern about how we use your personal information, please contact us first so we can investigate and try to resolve the issue.
We will acknowledge data protection complaints within 30 days and respond without undue delay.
You also have the right to complain to the UK Information Commissioner’s Office.
Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
15. Children
Our website and services are intended for business and professional audiences. We do not knowingly collect personal information from children under 16 through our website.
If we become aware that we have collected personal information from a child under 16 without appropriate consent or lawful basis, we will take reasonable steps to delete it.
16. Links to other websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites. You should read the privacy notices of any third-party websites you visit.
17. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, services, website, legal obligations or data protection practices.
When we update this notice, we will change the effective date at the top of the document. Where changes are significant, we may take additional steps to bring them to your attention.
18. Contact us
If you have any questions about this Privacy Notice or how we handle personal information, please contact:
Amplius Partners Ltd
11 Flamingo Court
81 Crampton St
Elephant and Castle
London
SE17 3BF
United Kingdom
Email: info@AmpliusPartners.com
Telephone: +44 (0)333 772 0273